Event Design

Trade Show Booth Design

POW'r Play Entertainment

The core objective of this project was to design a 3D exhibition booth using Cinema 4D. As it was my first time working with the software and the deadline was tight, the process was challenging. However, I was ultimately satisfied with the outcome, especially because it allowed me to create a fun and engaging skit using the final render.

Game character-themed booth design

Trade show booth design

Car Racing Promotion

EchoPark Automotive Grand Prix

The core objective of this project was to remove all existing advertisements from a given car or motorcycle and rebrand it with a custom logo for a racing promotion banner. Since I had to remove the existing logos in the original image using Photoshop, I also researched the structure of racing cars, which I didn’t know about. I wanted to emphasize the intensity of red in the overall image, so I used sumi-e as a motif. This allowed me to create a billboard and banner that were differentiated from previous racing promotions.

Billboard

Before

After

Banner

Capstone Project

Buddy Check Coffee

This project involved providing a wide range of promotions, including logo, billboards, bus shelter ads, and social media campaigns, to a real NPO client. The client is Buddy Check Coffee, one of the peer support programs under The Legion. Since the program is operated by local branches, flyers and murals were also included in the deliverables. What the client needed was to drive more engagement from their target audience. I focused on the idea that when you remove the ‘y’ from ‘your,’ it becomes ‘our,’ and created the CTA phrase: ‘Why don’t you join us for coffee?’ I adhered to the color palette set by The Legion, using yellow and brown to evoke the warm feeling of coffee. This was a project that allowed me to realize the diversity of promotional methods available.

Grad Show

Fanshawe College GRD

For a graphic design student’s graduation project, I was tasked with creating all the essential deliverables, including a logo, banners, posters, and various swag items. With a focus on preparing students for the realities of a professional design career, I developed the tagline ‘Step into Design’ and designed the logo to reflect this. The banners, posters, and merchandise were all crafted to complement this core message. Following this, the students’ votes led to the adoption of a design that would be used for Fanshawe College’s actual graduation exhibition. As a result, my design did not get to be implemented, but another design was ultimately used for the graduation ceremony. The final image captures my Grad Show panel and the gifts prepared for the guests—a personal touch to mark the occasion. The last photo is of my panel and guest gifts from the actual Grad Show.

My booth

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